Member News from Action for Children: Our Secret Santa advert is on TV

This winter, our Secret Santa TV advert is back on TV. Why? To ask for your help. We want to put the magic back into Christmas for vulnerable children.

The Action for Children Christmas TV ad will be running again this year, giving people around the country the chance to experience the magic of our Secret Santa Christmas appeal.

The story behind the Christmas ad
The advert features three of our campaign's characters – Nathan, Lucy and Tripti. Narrating the advert is Larry Lamb. He shares their individual stories as they come to life through Christmas cards displayed on a festive mantlepiece.

Nathan, Lucy and Tripti represent the 4.5 million children across the UK living in poverty. It’s easy to think that poverty happens elsewhere, but it’s affecting children in your community. For many, Christmas is just another day of empty cupboards, putting on an extra jumper to keep warm, and wondering why their friend got presents when they didn’t.

Click here to read the full article

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