The John Lewis skateboarding foster dad has had us weeping all morning, since the release of their hotly anticipated annual Christmas advert earlier today.
The John Lewis Christmas advert is very much a British institution at this point, so it’s always exciting when it first drops but we truly weren’t ready for this sweet fostering storyline.
We won’t outline the plot, since you’ve probably ‘watched it about five times’ (to quote our Supervising Social Worker, Julia) but we just wanted to add our 2 cents in thanking the team at John Lewis for running a national campaign based around a foster care story.
This kind of exposure, highlighting both the real life plight for children in care and the staggering numbers of looked after children in the UK will, undoubtedly, raise awareness and hopefully see an increase in much needed new foster families in coming forward.
We also wanted to shout out our Fairer Fostering Partnership buddies, Action for Children, in partnering on the campaign - a big well done to the team.
If you’re the type of person who loves helping others, goes that extra mile and have the space in your heart and home to take in a foster child/children we would love to hear from you (we promise you don’t have to learn how to skateboard!)
Have you been inspired by the John Lewis Christmas ad? If you would like to know more about becoming a foster parent, take a look at our free information pack.
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